How to hold communicators accountable for outcomes
Analytics and pruning are critical for effective and resource-efficient communications.
Managers don’t always have the luxury of mastering the tactical details of every job they oversee. But they do need to have a thorough enough mastery to be able to hold their staff members accountable. This can be particularly challenging for managers who come from other fields than the people in their teams.In this article, Kristen Sukalac, Consulting Partner at Prospero, explains how you can evaluate whether your communication program actually makes a difference to what you are trying to accomplish.